Examples from lectures of Shrinivas Shikaripurkar
All the lectures of Shrinivas Shikaripurkar were showered with several real world and prominent examples. Noting a few of them, so that it remains in the memory for a long time. McDonald's : How McDonalds in US has set-up "Hamburger University". This showcases the importance McDonalds places on training and development How McDonald struggled and persevered in Russia for years before succeeding. Starbucks Barista always greets you on entrance. Example of good service encounter. Free wifi service. How starbucks uses auxiliary service to attract customers Service tiering for customer loyality. Gold level and green level. Tie up with "Spotify" - personalised music for customers Singapore Airport (Changi) Airport uses self-service kiosks widely for checkin, immigration services. Examples for self-service technologies in services. Jewel in Changi Airport - Nature themed shopping mall in one of the airport terminals. Example of auxiliary ser